Your gift basket business should reflect your style while reflecting your customer`s needs and preferences. You can`t be everything to everyone which is why competition is healthy. If you are stuck doing all the baskets for a city with a population of 100,000 people, you will quickly burn yourself out!
Decide how big you want to get to maintain the style of life that you desire. Then, only go after that amount of contracts. In other words, focus on your personal priorities and build a business that works around it. This is especially doable with a home based gift basket business.
You will be home for school meetings, do your errands as you are picking up items for your baskets and work later on when the kids are sleeping and the husband is watching TV.
With a retail business, the balance between family and work life is not as easy to achieve but can be accomplished if you prioritize as you are building or expanding or shrinking your business.
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